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NETJETS® BECOMES PRESENTING SPONSOR OF FEI WORLD REINING MASTERS - World Leader In Fractional Aircraft Ownership Forms New Partnership With The Sport Of Reining


The Federation Equestrian Internationale (FEI) announced today that NetJets® Inc., the New Jersey-based private aviation company, will become a marketing partner for the equestrian discipline of Reining by sponsoring the inaugural FEI World Reining Masters.

NetJets international partnership with FEI Reining will be activated in Europe and North America throughout 2004. Under the agreement, NetJets will become the presenting sponsor of the FEI World Reining Masters Finals, which will be held in Oklahoma City on December 2, 2004. Representatives from 16 countries are expected to compete for a purse of $100,000.

The NetJets / FEI World Reining Masters agreement was established through the efforts of the American Quarter Horse Association and the National Thoroughbred Racing Association, with support from the National Reining Horse Association. AQHA and NTRA have maintained a strategic alliance since NTRA’s inception in 1998. NetJets has been an official sponsor of the Breeders’ Cup and NTRA for more than two years and has been involved at many top turf races in the U.S. and Europe.

“NetJets is pleased to enter into a partnership with the FEI World Reining Masters,” said NetJets Chairman and CEO Richard T. Santulli. “NetJets is the worldwide leader in fractional ownership and through the FEI World Reining Masters, we believe our partnership will generate new business for NetJets while providing reining horse owners with the flexibility they need in their global travels.”

“We are excited that NetJets has extended its relationship with the FEI World Reining Masters and our worldwide reining participants,” said NRHA Executive Director Dan Wall. “NetJets’ reputation as the leader in high-quality private aviation services is a perfect fit as a marketing partner for the best in Reining.”

The FEI Reining Committee is working with international governing bodies (National Equestrian Federations) to advance Reining at the international competitive level, with aspirations of securing a place for Reining in the Olympic Games. The inaugural FEI World Reining Masters Finals will be held in conjunction with the 2004 NRHA Reining Futurity & Championship Show. Bids are being accepted for the 2005 event, which will be held in Europe and for 2006, when the event will return to North America.

The 2004 event will be televised by “America’s Horse,” AQHA’s weekly television program on the Outdoor Life Network. The FEI is seeking European television distribution.

NRHA is proud to host the first-ever $100,000 FEI World Reining Masters Finals presented by NetJets, which will be held in conjunction with the NRHA Futurity & World Championship Show, November 25 - December 4, 2004. The world’s best reiners will meet in Oklahoma City, Oklahoma, to represent their countries in this historic and much anticipated International event.

NRHA Media Contact: Lisa Garza 3000 NW 10th Street, Oklahoma City, Oklahoma 73107-5302 Tel: 405-946-7400, Fax: 405-946-8410 E-Mail: media@nrha.com or Web site: www.nrha.com

NetJets Media Contact: Maryann Aarseth, (732) 326-3735 AQHA Media Contact: Kellye Fondy, (806) 376-4811


Quelle NRHA


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